Monroe Capital Supports H.I.G. Growth Partners’ Investment in AdTheorent, Inc.
Chicago, IL, February 22, 2017
Monroe Capital LLC today announced it acted as sole lead arranger and administrative agent on the funding of a $53.5 million senior credit facility to support private equity sponsor H.I.G. Growth Partners’ investment in AdTheorent, Inc., in partnership with its founding management team and existing investors.
Based in New York City, AdTheorent Inc. is a rapidly growing digital advertising solutions and service provider that leverages its proprietary machine learning technology and cross-environment identity mapping to efficiently connect advertisers with their target audiences at scale. The company’s predictive technology platform utilizes Big Data, adaptive models, and device and environment mapping to identify the audiences that are most likely to engage with a given digital ad and then deliver only those intelligent impressions. In addition, the company has commercialized Barometric,® a SaaS offering which leverages proprietary cross-channel tracking and attribution technology to help brands identify consumers and track performance of media across all environments, including desktop, mobile, TV, radio and in-home.
About Monroe Capital
Monroe Capital LLC is a leading provider of senior and junior debt and equity co-investments to middle-market companies in the U.S. and Canada. Investment types include unitranche financings, cash flow and enterprise value based loans, asset based loans, acquisition facilities, mezzanine debt, second lien or last-out loans and equity co-investments. Monroe Capital prides itself on its flexible investment approach and its ability to close and fund transactions quickly. Monroe is committed to being a value-added and user-friendly partner to owners, senior management and private equity sponsors. Monroe has been recognized by the M&A Advisor as the 2016 Lender Firm of the Year; Global M&A Network as the 2016 Small Middle Markets Lender of the Year; Private Debt Investor as the 2015 Lower Mid-Market Lender of the Year; and the U.S. Small Business Administration as the 2015 Small Business Investment Company (SBIC) of the Year. To learn more about Monroe Capital LLC, visit www.monroecap.com.